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2nd February 2016

Chinese New Year and a New Face at FILTR – Huat Ah and Welcome Charlotte!

There are plenty of reasons to be excited at FILTR. Firstly, being based in Singapore we’re fortunate enough to celebrate New Year twice – once on December 31st and again whenever Chinese New Year falls. Aside from a four-day holiday weekend, CNY celebrations also give us an excuse to eat mountains of food, drink Tsingtao and shout HUAT AH! while tossing Yu sheng (see below – taken at our recent FILTR CNY dinner. Some of the technique leaves a bit to be desired, but the effort is there). Despite only being a month old we’re already growing. We’re delighted to welcome Charlotte Hamel to the team – joining us as Strategy & Consulting Director. Charlotte has known Alex for a number of years and worked with him closely during her time at Luxottica where she was one of the driving forces behind its Category Management strategy that was so instrumental to the category’s success in travel retail. Charlotte’s going to head up our retail consultancy arm and bring her unique combination of strategic insight, luxury expertise and French flair to the table.

Adding Charlotte to the team also gives FILTR a European presence, as she’ll be based out of Dublin. Charlotte’s a perfect fit with FILTR. Not only does she share our creative, strategic, no-nonsense approach to helping clients, but being French she adds an extra edge to the office rugby banter and knows a thing or two about wine. Charlotte can be contacted at charlotte@wefiltr.com


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